How To Choose Fragrance Names (And Why They Matter)

Ever read a fragrance name and thought, “Intriguing… but what does it actually smell like?” Scent is tied to memories, emotions and atmosphere. That’s why naming a fragrance is about more than just sounding nice.

A good name should instantly transport you somewhere. Does "Cozy Nights" smell like a crackling fire and spiced cider, or fresh linen and candlelight? Does "Enchanted Wood" smell earthy and deep, or is there a hint of something magical? Every name is carefully considered, pulling from seasons, places, pastimes and scent psychology.

So how do we name fragrances in a way that makes sense? Let’s break it down.

We carefully choose our fragrance names to evoke a memory, a mood or a season. From Arabian Nights to Mulled Cider, the right name makes a scent come alive before you even take a sniff. Here's how we name some of our blends.

Christmas scents are almost always tied to memory. And when it comes to naming them, you either set the scene or get straight to the point.

Some names paint a picture. Christmas Cheer isn't just cinnamon and orange; it's the warm welcome of a bustling kitchen, the promise of something sweet baking in the oven. The same goes for Gingerbread Cookies—it recreates that first spicy, buttery bite before the icing sugar melts.

Then there are the names that lean into tradition. For example, Wise Men taps into frankincense, myrrh, and resins associated with age-old holiday rituals. And, of course, sometimes the best name is the obvious one—because if you're buying a Xmas Tree fragrance, you expect a sharp hit of pine, balsam and spice.

Whether a fragrance name transports, reassures or simply gets straight to the point, the goal is the same: make the scent feel familiar before it's even been smelled.

Some fragrances feel like an escape—one breath and you're somewhere else entirely. Your fragrance names should reflect this: A slow morning wrapped in fresh linen. A tropical breeze stirring through palm leaves. A deep exhale after a long day. Let's take a look at some of our luxury, spa-themed blends.

Dreamy Days doesn't rush. It opens with coconut and delicate florals, fresh and sun-kissed, before sinking into a heart of sugar, cocoa butter and vanilla-like warm skin after a day in the sun. The final notes? Amber and musk, rich, golden, unhurried.

Others are less about indulgence, more about balance. Keep Calm is a reset button. Citrus and berries wake up the senses, chamomile and cinnamon slow them back down. The deeper it settles, the more grounding it becomes: patchouli, vetiver, musk. A reminder to breathe.

Then, there are scents that function like rituals. Sleepy Head works like a dimmed light—bright bergamot and eucalyptus fade into lavender and clove before softening into vanilla and tonka bean. Spa Time says it as it is, and it's all warmth and spice melting into geranium, sandalwood and musk.

Some scents make a space smell pleasant. Others completely shift the atmosphere. The best fragrance names don't just tell you what's inside—they tell you how it feels to be there.

Fragrance is personal, and sometimes you just know what you like. That's why our dupes exist—to give you the scents you recognise and love but with a twist. We take inspiration from iconic designer fragrances, cult-classic body care and nostalgic essentials, keeping the essence of what makes them great while making them our own.

• Snow Pixie: You'll feel right at home if you're a fan of that unmistakable bubblegum-sweet, candyfloss-like scent. 
• Beyond Fabulous: Brings Tom Ford's signature boldness, mixing leather and tonka with a softer, refined edge.
• Brazilian Booty: It's all about the warm, sun-soaked, pistachio-and-caramel glow of a certain TikTok-famous body cream.

Our names keep things recognisable without being identical. A nod to the original, but still distinctly ours. Because the right name should remind you of what you love—and make you curious to try something new.