Valentine's Day––it's not just a day of love and roses, it’s a serious business opportunity for you candle brand owners out there. Crafting candles that are the essence of romance turns your customers’ space into a cosy love den. Whether it's for those starry-eyed couples or the fabulous Galentine's squad, your romantic candles can be the unsung hero of their celebrations.

But let's talk strategy. Valentine’s has become the World Cup of lovey-dovey commercialisation. This is your chance to shine with a line-up of romantic candles that scream (or perhaps, whisper sweetly) ‘love is in the air’. Think fragrances that can make hearts skip a beat, colours that paint the town red (and pink!) and names that are as catchy as Cupid's arrow.

So, whether your customers are setting the scene for a candlelit dinner or simply gifting a token of affection, your romantic candles could be the hot ticket item this season. And this post will deliver all the ingredients you need to mix and pour your love potion, covering scents, shapes, packaging and more. 

Read on if you’re eager to light up those sales charts with candles that not only smell like love but also spell big business. 

Swooning over scents

Listen up, candle connoisseurs! Valentine's Day is knocking on the door, and it's high time to spice things up. We’re not just talking about your classic vanilla scent here––we’re rounding up a selection of scents so sensual, they might just make you blush. Ready to make some magic? Here are some of our top scent picks:

Ylang Ylang 

Ylang Ylang is a love spell in a bottle. No, it literally is––it’s a well-known aphrodisiac. It has the kind of sultry floral aroma that makes hearts flutter. Infuse your candles with this, and watch them become the go-to for love-struck customers. Talk about lighting the fire of romance!

Amber 

Here’s a scent that’s all about allure and intrigue. Amber’s warm, musky notes are like a secret whisper in a crowded room––impossible to ignore. Candles with this intoxicating scent are like invitations to a cosy, romantic evening that you can’t refuse. 

Florals 

Think jasmine, rose, lavender––but with a twist. These aren’t just pretty smells; they're the olfactory equivalent of a love letter. Create candles with these floral scents, and you’ve got a line-up that speaks the language of love fluently. Unlike traditional bouquets that wilt away, a beautifully scented candle lasts much longer. 

Chocolate

Who can resist the allure of chocolate? This tantalising scent is a playful nod to the sweeter side of romance. It's fun, it's flirty and it's bound to be a hit with those looking to add a dash of whimsy to their Valentine’s Day offerings.

Don’t limit your creativity to these four seductive scents; there’s a whole range out there to tell your brand’s love story. And remember: Getting your scent throw just right is key––strong enough to set the mood, but not so overpowering that it sends your customer’s date running for fresh air. It's all about balance.

Selecting sensual shapes 

When it comes to valentine candles, you could argue that shape matters just as much as scent. After all, we’re setting the stage for romance, and every detail counts. Let's explore some provocative shapes that are guaranteed to make your candles not just a source of light, but a centrepiece of attraction.

Body sculpture candles 

Embrace the art of sensuality with body-shaped candles. These intricately detailed sculptural pieces, ranging from tasteful torsos to elegant silhouettes, are more than just candles; they're conversation starters, setting a mood that's both intimate and intriguing. 

Heart-shaped candles

It’s classic, it’s cliché but it’s absolutely necessary. Heart-shaped candles are the quintessential symbol of love. Whether they’re small and subtle or big and bold, these shapes speak the universal language of love and are a must-have in any Valentine’s Day line-up.

Classic tapered candles

Nothing says ‘romantic dinner’ quite like a pair of sleek candlesticks. They’re the perfect match for that candlelit dinner scenario, offering a timeless elegance that elevates any table setting. This shape is so classic that you probably already have them in your line (perfect if you don’t have time to make the others!)

Cupid-shaped candles

Cupid, the iconic symbol of love and matchmaker extraordinaire, makes for an iconic candle design. Picture a cherubic figure, bow at the ready, poised to ignite a spark of romance in every room. Whether perched on a dinner table or adorning a cosy corner, these candles are sure to shoot an arrow straight through the hearts of your clientele.

Lip-shaped candles 

Pucker up for these playful candles; a kiss frozen in wax. Shaped like a perfect pair of lips, they are flirtatious, bold and irresistibly fun. Perfect for those looking to add a dash of cheeky charm to their Valentine's offerings. Mix them with shades of red and pink to truly capture the spirit of the day. 

Sprinkling on decorative elements

Valentine's Day candles needn't always rely on grand gestures; sometimes, it's the little flourishes that truly captivate. Decoration, in this context, is less about necessity and more about adding that 'cherry on top'––a sprinkle of something extra that takes your candles from everyday elegance to emblems of love. Here are some ways you can sprinkle some extra love into your candles: 

Love-themed crystals

Crystals like rose quartz or amethyst can add a touch of mystique and luxury to your candles. Not only are they visually stunning, but they also carry meanings of love and tranquillity. 

Ribbon and lace

Wrapping your candles in ribbons or adorning them with a touch of lace can give them a traditional, yet elegant look. Think reds, pinks and whites to keep it on-theme for Valentine’s Day.

Metallic accents

Adding gold or silver leaf, or even using metallic candle paints, can give your candles a contemporary edge. These accents provide a luxurious feel, perfect for those who love a bit of modern glam.

When it comes to valentine candles, decorative elements add that finishing touch to a special moment, memory or message when your customers deliver your candles as a gift. These subtle yet impactful embellishments can transform your candles into carriers of emotion and sentiment. Remember, though, to advise your customers to remove any decorative elements before burning the candles for safety.

Choosing colours that convey romance

Alright, let’s splash some colour on these romantic candles! When it comes to setting the mood for love, the right colour can say a thousand words. So, what’s in our love palette?

Reds ❤️

Red is love’s loudspeaker––bold, unapologetic and all about that hot, hot passion. A red candle? It's like saying "I love you" in caps lock.

Pinks 🩷

Pink is the cutie pie of colours. It's all about those first-date butterflies and sweet, candy heart vibes. Think of pink candles as your lovey-dovey sidekick.

Whites 🤍

White is the cool, classic charmer. It’s like that perfectly written love letter––elegant, pure and oh-so-chic.

Purples 💜

Purple’s the mysterious one, a mix of deep, thoughtful love with a splash of luxury. It’s the colour for those who love a bit of mystery in their romance.

Blacks 🖤

Black is for the bold and the brave. It’s unconventional, it’s edgy and it says, “My love story is one of a kind.

Opting for atmospheric wicks

Now, let's talk about the heart and soul of your candle––the wick. It’s not just a light bearer, it’s a whole vibe. And for Valentine’s, we’re not settling for just any old wick.

Wooden wicks

Crackling wood wicks are like the sound of romance. Your customers can light them up and let that soft, crackling sound add a sprinkle of cosy to their romantic night. Trust us, wooden wicks are the secret ingredient for that perfect, snuggly, love-filled atmosphere.

 

 

Dressing up your candles for love

Okay, let’s get those candles all dolled up! For Valentine’s Day, packaging is like that perfect date outfit––it’s got to be stunning. Here are some fab ideas to make your candles look irresistibly gift-worthy.

Love letters

Think boxes or wrappers that mimic love letters. You can even add a customizable area where sweet nothings can be written. It’s personal, it’s romantic and it screams Valentine’s Day.

Velvet touch

Velvet pouches or boxes give a luxe feel. Imagine a deep red or soft pink velvet case; it’s like your candle is getting wrapped up in a warm hug.

Transparent elegance

Clear packaging with a touch of gold or silver trim lets your candle shine through. It’s like saying, “Here’s a sneak peek of the love that’s waiting for you.”

Heart-shaped boxes

Again, perhaps a little cliché? Maybe. But adorable? Absolutely. A heart-shaped box is a Valentine’s classic for a reason. It’s an instant heart-melter.

Eco-love

For the eco-conscious lover, go for sustainable packaging. Think recycled materials and natural dyes. It’s love not just for the special someone, but also for the planet.

Remember, the packaging is the first thing they see. Make it count!

Lighting up love this Valentine’s Day

And that’s a wrap, candle creators! We’ve gone through scents that swoon, shapes that seduce, colours that captivate, wicks that whisper and packaging that pops. Valentine’s Day is a golden opportunity to showcase your creativity and tap into the market of love.

Get ready to pitch your candles as messengers of affection, architects of atmosphere and makers of memories. Nail this formula, and your candles will illuminate moments and kindling emotions.

PS:- Sending love this Valentine’s Day, from our NI Candle Supplies family to our community of crafters!