Viral 2025 Trends to Inspire Your Next Product Line

This year is bringing some bold trends across home, beauty and lifestyle—and they’re full of potential for candle makers like you. From ornate Castlecore aesthetics to eco-conscious zero-waste designs, this post is packed with ideas you can translate into your candles, wax melts and bath products.

Whether it’s designing vessels that double as décor, leaning into surrealist shapes or using sleep-promoting scents, this list is here to spark your imagination. Take these 2025 trends and make them your own—because turning what’s trending into products customers love is how you stay ahead in a competitive market.

2025 trends—candles, beauty, and beyond

We’ve rounded up these forecasted trends from various sources and provided ideas on how you can turn these movements into must-have products.

Lavish and ornate

Forget minimalism—2025 is all about grandeur. With Castlecore and rococo revival leading the way, think gilded edges, intricate patterns and designs inspired by stately homes. 

Candles can be at the centre of this opulent trend when complemented by ornate vessels, baroque-inspired embossing or luxe metallic accents, to name just a few suggestions. Complement the look with indulgent fragrances like amber and musk, perfect for sophisticated tablescapes and cosy, candlelit dinners.

Sleepmaxxing

The pursuit of perfect rest continues in 2025, with sleepmaxxing taking centre stage. This trend focuses on creating an optimum sleep environment, blending wellness and luxury. 

Incorporate it into your range with candles and wax melts in calming scents like lavender and chamomile. Pair these with deep, tranquil colours—navy, lilac or soft beige—to evoke relaxation. Bonus points for packaging that looks right at home on a nightstand.

Zero waste

Trash is out, treasure is in. Zero-waste candles are the ultimate flex for eco-conscious shoppers. So, how do you tap into this 2025 as a candle maker? Opt for wood wicks that crackle, jars that can be easily reincarnated as a plant pot and packaging that disappears when you drop it in water (like ours!).

Artisanal

Handmade is the new luxury. Customers want candles that feel personal, not factory-made. Lean into the artisanal trend with clay pots, ceramic vessels or jars that double as décor (bonus: clay and ceramic is also set to continue trending this year!). Plus, go big on your process—hand-poured, small-batch, locally sourced materials—whatever makes your craft stand out. And don’t stop at packaging. Opt for raw, minimal and earthy. 

Dark romance 

The 90s are back, and in 2025, dark romance is stealing the spotlight with a moody, grunge aesthetic. For candle makers, this could mean black wax, deep crimson hues and smoky, sensual scents like oud, amber or patchouli to embody this trend. As for packaging, what about velvet ribbons, dark florals or even matte black jars to channel that gothic luxe vibe? 

Slow living

Slow living is about rejecting the fast-paced grind in favour of intentional, mindful moments. It’s less about doing nothing and more about savouring the everyday—whether it’s brewing tea, journaling or lighting a candle at the end of a long day. Just type #SlowLiving into TikTok, and you’ll get the idea. 

For candle makers, this trend is an invitation to craft products that become part of these rituals, like long-burning candles made from clean ingredients, marketed as tools for grounding and unwinding. Pair your candles with messaging that celebrates simplicity and mindfulness, and use your brand story to remind customers that the small details can make a big difference in a chaotic world.

Surrealism

In 2025, décor is getting weird—in the best way possible. Surrealism is making its mark on tablescapes and interiors with dreamlike shapes, curvy candlesticks and quirky, gravity-defying designs. Inspired by the Salvador Dali aesthetic, this trend speaks to a desire for playful escapism in everyday life. 

Candlemakers can tap into this with sculptural, unconventional designs, such as candles shaped like abstract objects or loud, mismatched colour palettes. 

The kidult home

The kidult 2025 trend brings nostalgia front and centre, blending childlike joy with functional décor for adults. Gen Z is championing this movement, creating homes filled with playful items that nod to their inner child—retro toys, colourful ceramics and whimsical accessories are some of the examples.

Create candles in bright, cheerful hues or shaped like classic toys or cartoon characters. Incorporate packaging that’s as bold and lively, and lean into themes of joy and imagination. Marketing tip? Play up the nostalgia factor with social media throwbacks and playful captions.

Mob Wife aesthetic

Bold. Glamorous. Unapologetically luxe. The Mob Wife aesthetic brings a mix of drama and decadence into interiors with heavy velvets, dark marble, gold trim and sparkling crystal accents. It’s a throwback to old-school opulence but with a contemporary flair.

For your creations, channel this bold energy into every detail. Heavy glass jars with metallic lids scream luxury, while scents like smoky oud or dark rose add that sultry, high-drama edge. Sculptural wax melts in rich jewel tones or black packaging for soaps bring a subtle nod to this aesthetic. Market them as indulgent, statement-making gifts.

Skinimalism

Less is more with Skinimalism. This enduring trend strips things back to the essentials, focusing on natural, multi-purpose products that work harder with less fuss. Skincare-inspired and function-forward, it’s all about fewer ingredients, better results.

Bring this ethos to your product line with sleek, understated designs and versatile offerings. A soy-based wax melt infused with a clean fragrance oil? Check. Simple soap bars with natural exfoliants like oatmeal or coffee grounds? Perfect. Stick to recyclable, minimalist packaging and keep your ingredient lists simple and effective. Let your products’ purity do the talking.

Cherry everything

Cherry is having its main-character moment in 2025, and honestly, we’re here for it. This playful, retro trend screams bold, fun and a little bit flirty—it’s giving Y2K energy.

Bring the trend to life with juicy red candles, cherry-shaped wax melts or soaps that smell like your favourite sweets. Go extra with glossy finishes and quirky, two-tone designs. Don’t forget cheeky packaging with punny names or bold, pop-art-inspired labels. 

Goddess complex

According to Pinterest’s forecast, goddess energy is trending hard for 2025, and it’s not just about ethereal vibes—it’s about empowerment wrapped in luxury. Picture celestial-inspired designs, soft gold accents and a touch of mythology meeting modern self-care.

Bring this divine aesthetic to your candles and soaps with sculptural designs that echo ancient statues, paired with rich scents like amber, jasmine or sandalwood. Marketing can play up the ritualistic side of self-care with phrases like “Made for modern goddesses” or “Elevate your everyday rituals.” Packaging? Think metallic details, celestial motifs and bold affirmations.

Trend-driven creations start here

This year is brimming with exciting trends, and now it’s your turn to bring them to life. Based on these 2025 trends, there’s so much potential to create standout products that align with what’s hot right now. We’d love to see what you come up with, so feel free to share your creations with us at @ni_candlesupplies and tag us for a chance to be featured. If we do share your products, we’ll provide a discount on your next order at NI Candle Supplies.